Martin Beland

VP of Marketing & Communications

Martin Beland is a seasoned Sales, Marketing and Communications Executive with in-depth experience in the development and commercialization of products and brands in the consumer goods, consumer electronics and medical device industries. Martin developed its expertise while working with some of the largest consumer packaged goods manufacturers, retailers and pharmaceutical companies from around the World.

Martin is an experienced strategic thinker with a strong acumen for building mutually-rewarding value propositions that enable Business Model Innovation, Strategic Partnerships and successful Brand Positioning and Performance. Martin is recognized as a person with an undoubted talent for identifying opportunities, for developing go-to-market strategies, for motivating the teams of colleagues and clients he works with and embarking them on incredible journeys.

An avid speaker and a talented communicator, Martin managed Businesses in new and mature categories with start-ups, mid-sized companies and global public organizations with different business cultures. Martin has proven to be a pragmatic but yet a highly creative Marketing Professional with a structured approach to the identification of opportunities for growing revenues with existing clients and expanding markets and gaining market shares with new customers or in new regions with measurable results.

As an active member of its professional community Martin makes it its duty to be aware of all the different trends and innovations. He participated to hundreds of trade events held by its industry associations in Europe, North-America, Asia and the Middle East.

Martin loves snowboarding, cooking, fishing, diving, golfing and destroying its opponents on a Foosball table! Having traveled to nearly 40 countries, we can definitely say that he loves traveling; meeting people, visiting places, learning about cultures, history, architecture, politics and food.